PPC & Google Ads Support in Sussex

Start with the enquiry you want

Paid advertising needs a clear destination. Before deciding on keywords or ads, we should understand which services you want to promote, who needs them and what a worthwhile enquiry looks like. Your available capacity and the value of the work matter as much as the campaign itself.

I help connect those decisions with the advertising account, the landing page and the way enquiries are measured. You get a view of the full journey from the initial search to the next conversation with your business.

What PPC support can include

Existing account review

If you already run campaigns, a review can examine structure, targeting, search terms, ad messaging, budget allocation and the way results are recorded. The aim is to explain what the account is doing and identify areas worth investigating.

Campaign planning and setup

New campaigns can be organised around your services and target locations, with relevant keywords, clear messaging and a considered landing page. The scope can include reviewing the actions you want visitors to take before the campaign starts.

Ongoing campaign management

Campaigns need attention as data accumulates. Support can include search term reviews, exclusions, testing different messages and reviewing where the budget is going. Changes should connect to an agreed objective rather than activity for its own sake.

Landing pages and enquiry paths

An advert makes a promise that the page needs to fulfil. I can review whether the destination explains the service, answers common questions and makes contacting you straightforward on desktop and mobile.

Understand the numbers behind the campaign

Clicks are only part of the picture. We can agree how to assess enquiries, what information is available and where measurement has limits. If you can provide feedback on lead quality and sales, that adds useful context to the advertising data.

A conversation about performance should make sense in business terms. Which services are attracting interest? Are enquiries relevant? What has changed, and what should we test next? Those are the questions that guide a useful review.

Set a scope and budget you understand

Your advertising spend and the cost of managing the work are separate considerations. We can discuss the proposed approach, the work involved and how the budget will be reviewed before starting. Any third-party costs should be clear in the agreed scope.

No campaign can guarantee a fixed return. Demand, competition, your offer, the website and your follow-up all affect the outcome. A well-defined starting point makes it easier to judge progress and decide what to do next.

Common questions about PPC

Can you take a look at campaigns that are already running?

Yes. An account review can be a useful first step if you are unsure what is working or why costs have changed. We can agree what access is needed and what the review will cover.

How much should I spend?

There is no single budget that suits every business. Your services, locations, goals and commercial margins all matter. The first discussion is about what you want the campaign to achieve and whether a practical test is possible.

Do I need a new website first?

Not necessarily. Sometimes a clearer service page or a simpler enquiry journey is the appropriate starting point. We can review the existing site before recommending a larger project.