Look at the whole buying journey

An online shop brings together products, content, technology and marketing. When those parts are managed separately, it can be difficult to decide which improvement will make the most difference.

I help you review the journey from discovering a product to placing an order, then turn the findings into priorities. The starting point is your commercial goal, the current store and the resources available to carry out the work.

What ecommerce support can cover

Store structure and product information

Review navigation, categories, product descriptions and the information customers need before buying. Clear product data also supports the work of managing the catalogue.

Search and paid advertising

Connect product and category pages with SEO, Google Ads, Shopping and social campaigns where appropriate. We agree the role of each channel in the wider plan.

Website and platform improvements

Identify usability issues, content gaps and technical work to scope. Support can be discussed around your existing platform, including WordPress, Shopify or Magento.

Measurement and priorities

Review the available reporting alongside sales, margins and operational considerations. The aim is to make recommendations that make sense for the business as well as the website.

A plan your team can deliver

We can start with a focused review of one issue or a broader assessment of the store. Recommendations are grouped into manageable tasks, with responsibilities and dependencies made clear.

You can choose consultancy, hands-on support or a combination. If a specialist supplier needs to be involved, their part in the work is agreed before the project expands.

Build capability as well as a better store

Training can help your team manage content, understand campaigns and review performance with more confidence. Useful routines are documented so improvements can be maintained as products and promotions change.

See the client portfolio for examples of businesses I have worked with, or explore training options.

Ecommerce questions

Do I need to replace my store?

Not necessarily. We first review the existing setup and distinguish focused improvements from a larger rebuild.

Can you work with our developer?

Yes. Consultancy can help define requirements, prioritise work and coordinate the marketing and website parts of a project.

Can you help with an underperforming campaign?

Yes. We review the campaign alongside the products, landing pages and available measurement.

How is the work priced?

After discussing your goals and setup, we agree a clear scope, responsibilities and cost.

Let’s talk about your business

Work directly with your consultant, with a clear scope and practical next steps.

[email protected]

Let’s identify the next useful improvement for your online shop.

Tell me about your business and what you would like to achieve. We can agree a useful starting point and the support you need.