Analytics & Conversion Tracking in Sussex

Measure the actions that matter

Visitor numbers alone do not explain whether your marketing is helping the business. A useful measurement plan starts with the actions you care about, such as a completed enquiry, a booking or an online sale.

I help review what is currently recorded, identify gaps and agree the changes needed. The output should make it easier to understand the data and decide what to investigate next.

What measurement support can include

• A review of the existing analytics and advertising measurement setup.
• A plan for important website actions and conversions.
• Google Analytics and tag-management configuration within an agreed scope.
• Checks on forms, purchases and other relevant events.
• Investigation of missing, duplicated or unexpected reporting.
• Clear reports and guidance on how to interpret them.
• Training for the people who use the data.

We agree the tools and access required after reviewing the website and the questions you want the reporting to answer.

Connect the setup with the customer journey

Measurement should reflect how your website actually works. We map the important steps, confirm what counts as a completed action and test the relevant journeys after changes.

Consent choices, browser behaviour and the tools involved can affect what is recorded. Those limitations should be understood when interpreting reports, alongside any work needed on your existing consent setup.

Useful reporting with clear limitations

A report should explain what a metric represents, how it is collected and what it cannot prove. We distinguish recorded activity from conclusions that need more evidence, such as the quality of a lead or the full contribution of a marketing channel.

Support can sit alongside PPC, social advertising or a website project. You can also book a focused review before deciding on further work.

Analytics questions

Can you check an existing setup?

Yes. We can review how it is configured and test whether the agreed actions appear as expected.

Can you track every customer?

No. There are practical and privacy-related limits to measurement. The goal is useful, appropriately configured data with those limitations explained.

Will I know exactly which advert caused every sale?

Not always. Attribution is an interpretation of available data, and it needs to be considered alongside your wider business information.

Can you teach me to use the reports?

Yes. A handover or training session can focus on the reports and decisions most relevant to your role.