Website & SEO Health Check

1. Can a new visitor quickly understand what you do and who you help?

   Look at the first screen of your homepage. Would someone unfamiliar with the business understand your offer?

   Write a clear opening sentence describing your main offer and the people it helps. Use the words your customers use, then give them an obvious next step.

2. Do your main services or products have useful information of their own?

   A visitor should be able to understand an offer without having to ask you for every basic detail.

   Start with your most important service or product. Explain what is included, who it suits, common questions and how to enquire or buy. Link to it from your main navigation or relevant pages.

3. Is it clear where you work and which areas you serve?

   Customers need to know whether your business is relevant to them. Include remote availability if you offer it.

   Explain your actual service area and how you deliver the work. Use real, useful local details where relevant; avoid creating repetitive pages for places you do not serve.

4. Can you comfortably use your website on a phone?

   Try reading text, opening the menu and selecting buttons. Check for sideways scrolling, overlapping content and intrusive pop-ups.

   Test your key pages on a real phone. Fix unreadable text, awkward buttons, broken menus and overlays that hide content. Also check keyboard navigation and visible focus on desktop.

5. Is it easy to find how to contact, book or buy from you?

   You do not need to publish a phone number. A working email address, enquiry form or booking route can be enough.

   Give each important page one clear next step and make it easy to find. Choose a contact or booking method you can respond to reliably.

6. Have you recently tested that an enquiry or booking reaches you?

   Follow the same route as a new customer. Check the confirmation and the destination inbox, including spam.

   Send a clearly labelled test enquiry or use your booking system’s test process. Confirm it arrives, the visitor gets the right message and someone knows how to follow up.

7. Are genuine trust signals easy to see before someone enquires or buys?

   Trust signals are visible reasons to feel confident choosing you: real reviews or testimonials, examples of your work, relevant qualifications or memberships, and clear details about the people and business behind the website. Use the examples that fit your business; you do not need every type.

   Put genuine reviews, relevant client work or case studies, and clear business information on your homepage and key service or product pages, close to enquiry, booking or buying buttons. Link to independent review profiles where available. Explain your contribution to projects, use client names and logos with permission, and show only current, verifiable credentials. Avoid invented badges or unsupported claims.

8. Does your content answer the questions customers ask before choosing you?

   Think about suitability, process, timescales, what is included and the factors affecting price.

   Write helpful answers to the questions you hear most often. Put them on the relevant service or product pages and update them when your offer changes.

9. Do your key pages load and respond comfortably on a phone?

   Try a normal mobile connection as well as Wi-Fi. A lab speed score alone does not describe every visitor’s experience.

   Test your homepage and an important service or product page on a phone, then use PageSpeed Insights to investigate. Prioritise delays that prevent people reading, navigating or taking the next step.

10. Do you know which activities bring useful enquiries or sales?

    This can be as simple as asking customers how they found you and keeping a record. Google Analytics is not required.

    Keep a simple record of enquiry source, quality and outcome. Review it alongside time and advertising spend so your next month’s work reflects what helps the business.

11. Have you checked that Google has indexed your important public pages?

    Indexed means included in Google’s search index; it does not mean you rank highly. Choose Not sure if you have not checked.

    Use URL Inspection and the Page Indexing report in Google Search Console for pages you own. Investigate unexpected exclusions, accidental noindex settings or access problems. Do not remove intentional privacy restrictions.

12. Do your main pages have distinct, descriptive titles and summaries?

    The browser tab shows the page title. Your website editor may call these SEO titles and meta descriptions; Google can choose different search-result text.

    Give each important page a concise title describing its subject and a useful summary. Avoid generic titles such as Home or repeating the same text everywhere. There is no magic character count that guarantees rankings.

13. Can visitors reach your important pages through clear, working links?

    Use your menus and relevant links in the content. Link wording should tell people what they will find.

    Link to important pages from navigation and relevant content. Check for broken destinations and replace vague wording with useful descriptions. HeadingSweep can help review headings and links.

14. If eligible, is your Google Business Profile accurate and up to date?

    Business Profiles generally require in-person contact with customers. Online-only businesses are generally ineligible; choose Not applicable when appropriate.

    First check Google’s eligibility rules. If eligible, claim or review your profile and keep the real business name, categories, hours, service area and website link accurate. Do not use a virtual office to imply a customer location.

15. Are your business details consistent on your website and relevant listings?

    Check your business name, website, available contact methods and any public customer location or opening hours.

    Correct outdated business details on your website and the listings your customers use. Publish only appropriate business contact information. BusinessCheck can help identify inconsistencies to review.

For online stores, also check product information, delivery details and the checkout using supported test tools. A Google Business Profile may not apply to an online-only business.