Make your expertise easier to understand

Customers can discover and compare businesses through search engines and AI assistants. Your website needs to explain what you do, who you help and why your information is credible.

Generative engine optimisation, often shortened to GEO, focuses on how your business and its information may appear in AI-generated answers. I help you assess that picture and improve the underlying content and business information.

What AI visibility work can include

A relevant starting point

Identify the questions potential customers ask about your services. Review a defined sample of answers and record where your business, competitors and sources appear.

Clear business and service information

Review the consistency of your name, services, location and key facts across the pages and profiles in scope. Visitors should be able to understand your offer without piecing together conflicting details.

Useful, evidence-led content

Develop pages that answer real questions using your experience, examples and verified business facts. Case studies, service explanations and FAQs should add information that is specific to you.

Technical and structured information

Review relevant technical foundations and structured data where appropriate. These are supporting elements of a broader content and visibility plan.

Measure the sample, then look at the wider picture

AI answers can vary by question, time and platform. Reporting should explain the questions tested and the limits of that sample, with observations kept separate from claims about enquiries or sales.

We agree a practical review schedule and connect the findings with your wider search performance and business goals. A focused AI visibility audit can provide a starting point before ongoing work is considered.

AI search questions

No. AI platforms decide what they show, and answers change. The work focuses on improving the information and evidence available about your business.

Does this replace SEO?

No. We consider it alongside your existing search, content and website work, with priorities based on your customers.

Is it relevant to a small local business?

That depends on how your customers research services. An initial review helps establish whether this deserves attention now or whether other improvements are more pressing.

Do I need hundreds of new pages?

No. We begin with the quality and clarity of the pages you already have, then identify genuine gaps.

Let’s talk about your business

Work directly with your consultant, with a clear scope and practical next steps.

[email protected]

Tell me about your business and what you would like to achieve. We can agree a useful starting point and the support you need.