Give each campaign a clear job

Social advertising works best as part of a considered customer journey. Before creating a campaign, we clarify the offer, the audience, the budget and what should happen after someone clicks.

I can help you launch a campaign, review an existing account or develop a more consistent approach to testing. The work is shaped around your business priorities and the resources you have for content and follow-up.

What social advertising support can include

  • Campaign planning for a service, product, event or promotion.
  • Facebook and Instagram account and campaign reviews.
  • Audience and placement planning within available platform options.
  • Ad copy and creative briefs using your approved brand assets.
  • Landing-page and enquiry-journey reviews.
  • Measurement planning and checks on the events you want to record.
  • Testing, reporting and recommendations for the next stage.

Any advertising spend is agreed separately from the fee for planning or management.

Join up the advert and the website

A strong advert needs a relevant destination. The page should explain the same offer, answer likely questions and make the next step straightforward. We review that connection before judging a campaign only by clicks.

Where measurement tools are part of the work, we agree what is being tracked and identify any dependencies around consent or the website setup.

Review performance in the context of your business

Reports should help you decide what to do next. We discuss the quality of enquiries or sales alongside the available campaign data, then agree whether to refine the creative, landing page, audience or offer.

If you prefer to manage campaigns yourself, practical social advertising training can help you develop a repeatable routine.

Social advertising questions

Can you take over existing campaigns?

Yes. An initial review helps establish what is running, how it is measured and what you want to improve.

Do you create the images and video?

Creative requirements and responsibilities are agreed in the scope. We can work with existing assets or plan what needs to be produced.

What budget do I need?

That depends on your offer, audience and goals. We agree a suitable starting budget and review plan before launching.

Can you guarantee leads or sales?

No. Results depend on demand, competition, the offer, creative and the website experience. The work focuses on clear testing and informed decisions.

Let’s talk about your business

Work directly with your consultant, with a clear scope and practical next steps.

[email protected]

Build a clearer plan for your social advertising.

Tell me about your business and what you would like to achieve. We can agree a useful starting point and the support you need.