Google Ads & PPC Training in Sussex

Training built around your advertising decisions

Running Google Ads involves regular choices about budget, targeting, messages and measurement. I help you understand those choices and build a routine for reviewing campaigns.

Training can start with the essentials or focus on an existing account that you want to understand better. We use your business goals to decide what to cover, whether that is generating enquiries, supporting online sales or reviewing the work of an external provider.

What PPC training can cover

• Organising campaigns and ad groups around your services or products.
• Understanding keywords, search terms and negative keywords.
• Writing ads and connecting them with relevant landing pages.
• Understanding budgets, bidding options and useful performance measures.
• Reviewing conversion tracking and what the reports can tell you.
• Planning tests and keeping a record of campaign changes.
• Google Shopping and product advertising where relevant to your business.

We select the areas that will help you most rather than trying to cover every feature in one session.

From explanation to a repeatable routine

A useful session should leave you able to do something you could not do confidently before. We can walk through a report, assess search terms together or plan an ad test, then turn the process into a checklist you can use again.

For an existing account, the first step may be a focused review to identify gaps and training priorities. Any changes to live campaigns are discussed before they are applied.

Learn to manage, or learn to ask better questions

You do not have to take over every task yourself. Training can help you brief an agency, assess reporting and understand which questions to ask about spend and performance.

If you want ongoing delivery support alongside coaching, PPC management can be agreed separately. Wider digital marketing training can connect advertising with SEO, social ads and your website.

PPC training questions

Is this suitable for beginners?

Yes. We establish your current knowledge before agreeing the session content.

Can you review campaigns that are already running?

Yes. Your current account can provide practical examples and help identify the skills worth prioritising.

Will training guarantee a better return?

No. Results depend on your offer, competition, website and campaign decisions. Training gives you a stronger basis for making and reviewing those decisions.

Can a colleague join?

Yes. Tell me who will attend and their responsibilities so the session works for everyone involved.